2018
Two people, one contract
Started in a borrowed office with a single client and a rule we still keep: never take on more than we can finish well.
2021
The motion practice
Hired for motion rather than outsourcing it. It changed what we could promise, because the animation stopped being something added at the end.
2024
Accessibility as a constraint
Made reduced-motion parity a requirement, not a nice-to-have. It made the work simpler and, unexpectedly, better.
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